In today’s world, dominated by digital devices, many people feel their eyes work harder than ever. Long hours on screens, busy schedules, and changing environments all take a toll, yet traditional eye care products don’t always fit the way we live.

Optometrists see this every day — the gap between what people need and what’s available. That’s why we created Aelo: to reimagine eye care for modern life. Our aim is to make looking after your eyes as natural and enjoyable as any other part of your self-care routine.

With Aelo, eye care becomes simple, calming, and something you look forward to — not another task on your to-do list.

Why trust your eyes to anyone else?

We are a team of Australian optometrists who have spent years listening to patients talk about the challenges of eye comfort in everyday life. What we noticed is that most products on the market felt clinical, complicated, or unpleasant to use — and that’s not how self-care should be.

At Aelo, we believe eye care should be both effective and enjoyable, blending professional knowledge with a sense of comfort and ease. That’s why every product in our range is created with the same thoughtful approach we bring to our clinics: gentle, considered, and designed to sit naturally in your daily routine.

Our vision is simple — to raise the standard of everyday eye care by making it accessible, calming, and a little luxurious. We want people to feel confident knowing our products are made with care, backed by professional insight, and crafted to support comfort in modern living.